In the world of digital marketing, SEO and PPC are often seen as two separate paths. But when used together strategically, they can create a powerful, profit-driven approach to online growth. At The Website Makers, we specialize in blending search engine optimization (SEO) with pay-per-click advertising (PPC) to help businesses increase visibility, reduce acquisition costs, and maximize ROI.
Our team of experts combines web development, low-cost website maintenance, digital marketing, and conversion-driven strategies to build integrated campaigns that truly deliver.
Why SEO and PPC Are Better Together
SEO builds long-term organic visibility, trust, and authority. PPC, on the other hand, provides immediate visibility and traffic. By merging both strategies, The Website Makers create a comprehensive marketing funnel that:
- Drives instant traffic while building lasting rankings
- Targets high-intent keywords from both paid and organic searches
- Increases Quality Scores in Google Ads through SEO-optimized pages
- Reduces cost-per-click (CPC) through better content and relevancy
Step 1: Unified Keyword Strategy for SEO and PPC
We begin by identifying the most profitable keywords that work for both SEO content and PPC bidding. Our team:
- Conducts keyword research based on user intent
- Groups keywords by funnel stages (awareness, consideration, conversion)
- Aligns organic content and ad copy with similar search intent
This unified keyword strategy ensures consistent messaging and maximized visibility across search engine results.
Step 2: SEO-Friendly Landing Pages That Lower CPC
Google Ads rewards relevance. Our web development team designs SEO-optimized, fast-loading landing pages that:
- Improve user experience and engagement
- Increase Quality Scores for PPC ads
- Lower ad spend while improving conversions
These pages are maintained regularly under our affordable website maintenance plans, so your ads and rankings stay competitive.
Step 3: Shared Analytics to Optimize Budget
Using tools like Google Analytics, Search Console, and Ads Manager, we analyze data from both SEO and PPC campaigns. This lets us:
- Identify top-performing keywords and pages
- Allocate budget toward high-converting strategies
- Track ROI from organic and paid sources in one view
At The Website Makers, we offer transparent reporting so you always know where your budget is going—and how it’s performing.
Step 4: Retargeting SEO Visitors with PPC Ads
Traffic from SEO doesn’t always convert on the first visit. That’s why we use retargeting ads to re-engage those visitors through:
- Google Display Network
- Facebook and Instagram ads
- YouTube video retargeting
This multi-touch strategy keeps your brand top of mind and improves conversion rates at a lower acquisition cost.
Step 5: Ongoing Low-Cost Maintenance for Funnel Health
SEO and PPC aren’t one-time jobs. We offer low-cost website maintenance services that include:
- Keyword updates and SEO tweaks
- Landing page performance improvements
- PPC ad copy refresh and A/B testing
- Mobile optimization and speed enhancements
Our maintenance ensures your marketing funnel remains fast, relevant, and optimized.
Client Example: Boosting ROI by 65%
A client in the education sector came to us with limited SEO traffic and expensive PPC campaigns. By combining efforts, we:
- Rebuilt landing pages with SEO best practices
- Reallocated ad spend to top-performing keywords
- Retargeted organic visitors via display ads
- Integrated analytics for better tracking
Result:
✅ 65% increase in ROI
✅ 42% lower cost-per-lead
✅ 120% growth in organic traffic
Why Choose The Website Makers
- Full-service digital marketing: SEO, PPC, web design, and more
- Expert web developers: Build pages that convert and rank
- Affordable maintenance plans: Keep campaigns fresh without breaking the bank
- Proven strategies: Data-backed decisions for smarter marketing
Conclusion: Smarter Marketing, Greater Returns
At The Website Makers, we don’t choose between SEO and PPC—we combine them. With a unified approach, your brand gains maximum exposure, faster conversions, and long-term growth.
Ready to boost your ROI with the perfect SEO + PPC combo? Connect with The Website Makers today and transform your online performance.
